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Most Anticipated Graphic Design Trends of 2023

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As we all know, trends change with the times. In graphic design, the trends are mostly influenced by major historical events. As seen in 2022, the global geo-political and climate changes made a significant impact on the graphic design trends of last year.

By looking at major current events and emerging patterns from a variety of industries, this year will see more designers eager and curious to explore what lies ahead, as technology encourages them to venture into the uncharted.

So, what will distinguish 2023 from past year? Below are six graphic design trends that you would undoubtedly see in 2023.

The most anticipated graphic design trends of 2023: Which one excites you the most?

  1. Metaverse
  2. Stretched Typography
  3. Minimalism
  4. Pastel Colours
  5. Dark Mode
  6. AI Design

1. Metaverse

With the emergence of Web3, the Metaverse is like a virtual reality version of the Internet and it is already making an impact on the design world.

The Metaverse trend allows designers to create 3D designs that can be viewed and interacted with in real-time. This allows for more creative and interactive designs that could transform the way we interact online, how brands communicate, and how we experience events like live concerts, sports and political announcements.

You’ll most likely see this design style in tech brands, NFT marketplaces, but it’s already appearing in other industries.

OZWORLD HYPEREEL by Cyrill Durigon, /Arice / and Jam3 .

AMX x Soul App Space Station by Sim lynn, 象素 工场, Pixel World, 蒲 杨 and stonesxl .

OMNIMORPHS | Web3 by Gábor Molnár and Dániel Taylor

 

2. Stretched Typography

Madeleine Morely predicted in 2016 that graphic design would become more punk. At the time she has seen letters flying on loose strings and dispersing all around, giving birth to “deformed” typography.

Fast forward to 2023, the trend is evolving and stretched typography has taken on a more artistic approach, making unevenly spaced words and bad kerning more expressive, unique, and beautiful.

Clean Hands & Kind Hearts by Tyler Elise Blinderman

Surreal Stretched #2 by Mariano Sanchez

THE YANGTZE RIVER — THE FUTURE by Victor Kovalenko

RENDI WENDY | a wonky wobbly font by Anastazja Szulc

World Cup Qatar

 

3. Minimalism

The minimalist trend will still be popular this year because of its aesthetic adaptability and practicality.

From basic shapes and limited colour palettes, to creating something that’s very simple yet memorable, brands from all sectors continue to embrace the minimalist design trend.

Athero | Brand Design by Art Of Euphoria

Lucid — Wash Bar by Beatriz Patarata and Ringling Graphic Design

Minimalist / Posters Design by Vinay Gowtham M

ORMOUS product design by MAKI Studio and Marc Tran

OMO table lamps by Max Voytenko

MONO by Pelin Özbalcı

 

4. Pastel Colours

Colour is a powerful tool for communicating specific messages to your target audience.

The softer, more saturated appearance of pastel colours naturally inspire the baby-centric, calmness and romantic feelings in the audience and graphic designers are making the most of this trend.

The pastel hues I’ve seen most frequently used this year are whimsical yellow, light azure, creamy mint, and soft millennial pink. This style is still present in websites, branding schemes, fashion, social media, and home decor.

Airdane Landing Page UI by Matthew Galt

Pastel colors illustration and Airdane Landing Page UI by Matthew Galt

#Exploration – Fashion Website by Dwinawan for Paperpillar

Moujan Lusso – Packaging Design by Alexandra Necula

Smartdvm 3D Animation by Abron Studio

pastel pink, orange and blue pet owners holding their pets 3D animation

Orbe by Zantana ‎

P A S T A by Felicitas Hirmer

Pastel colors pasta packaging by Felicitas Hirmer

 

5. Dark Mode

The origins of the dark mode are the subject of numerous rumours. Developers will undoubtedly agree that it’s the coding is what gave the dark mode its popularity – because coding on a white background could harm your eyesight.

The Dark Mode trend has been popular for a while now in both web and mobile design. Along with the comfort that made it a trend, it enhances readability and influences the overall experience of how a user interacts with a website or app.

It’s 2023 now and the Internet is rife with dark themes, here’s a look at some of my favourites.

Banking / Card / Finance App by Shaafi Ahmad

Finance App UX UI Design by Ghulam Rasool

Smart Home – mobile app design by Urszula Dynowska

Healthcare platform — Web app by Liza Kostorev

EspaceX: Crash game by Lev Modeon, Alina K., Catherine Pashkovskaya, Mari Lazy and Vlad Manager

iOS Icons ─ Dark Mode by 「 ʟ ᴜ ᴄ ʏ 」

Drone Tesla – 3D Concept by Angel Villanueva

 

6. AI Design

While there may be ongoing conversations between designers and developers around the future impact of AI, designers will soon be co-creating with AI – empowering them to take their work to a whole new level.

In the design world, AI is going to be mostly about optimization and speed. An intelligent AI system could generate a set of design options which designers would then select the best, based on their preferences.

Far from posing as a threat to the design profession, AI presents a significant opportunity for design, particularly for those working on creating virtual worlds, objects, experiences, and the ways in which we interface with newly developed AI systems.

Whether it’s Machine Learning, Deep Learning VR, AR, MR (virtual, augmented, and mixed realities), or a sophisticated combination of AI algorithms, there’s already a showcase of this trend on the Web.

Sneaker Design from Unexpected Brands. Image source: aidesign.tools
Sneaker Design from Unexpected Brands. Image source: aidesign.tools
Car Concept Design. Image source: aidesign.tools
Car Concept Design. Image source: aidesign.tools
Data Visualization. Image source: aidesign.tools
Data Visualization. Image source: aidesign.tools

 

Brunette teenager wizard boy Guido Oudin. Image source: PlaygroundAI.com
Brunette teenager wizard boy Guido Oudin. Image source: PlaygroundAI.com
Hyperrealistic: 70’s New York in the style of Edward Hughes by Mark K. Image source: PlaygroundAI.com
Hyperrealistic: 70’s New York in the style of Edward Hughes by Mark K. Image source: PlaygroundAI.com
Analog style by Waltherius Maximus. Image source: PlaygroundAI.com
Analog style by Waltherius Maximus. Image source: PlaygroundAI.com
Fantasy by cool breeze. Image source: PlaygroundAI.com
Fantasy by cool breeze. Image source: PlaygroundAI.com

 

So there you have it, the six biggest trends as predicted by creative professionals that is expected to shape the graphic design landscape this year, and probably beyond.

This industry evolves very fast and I’m excited to see what more will come out. Here’s wishing you an imaginative and thrilling year.

Thanks for reading!

 


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Hazel Lee is a digital designer and startup hustler, currently based in Kuala Lumpur, Malaysia. She launched the YDJ Blog in June 2015 and founded YDJ with the intention of inspiring and empowering creatives.

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