The NFT industry shook the world in a matter of weeks and has become a craze ever since. I’m sure most of you already know that the most popular NFTs have fetched substantial amounts of money in NFT marketplaces such as Rarible, Foundation and Opensea.
If you have jumped on the NFT bandwagon and want to earn big bucks, then consider launching a marketing campaign so that your artwork gets noticed by NFT collectors and crypto enthusiasts.
I’ve spoken to some artists and designers to find out what are the most effective ways to sell NFT artwork. Here are 12 strategies and advice that can help you fetch top dollars for your NFTs.
How to promote and market my NFT art?
- First and foremost…
- Have a website
- Create an eye-catching teaser
- Social media
- Use the correct hashtags
- Build a following or leverage on someone else’s
- Join Discord forums
- Subscribe to NFT marketplace newsletters
- Get mentioned in media
- Become a collector
- Last but not least…
1. First and foremost, develop a long term mindset
A lot of artists who are early in the NFT ecosystem have the misconception that they can earn quick bucks after having their art pieces minted or tokenized. If you have this initial mindset, then it’s time to change or else, you may have a hard time staying committed.
Stories like Beeple making millions with his NFT art collection and what seems like an overnight success…isn’t at all an overnight success. Artists like him have spent years working on their crafts, building their reputation and following.
“I have been creating digital works for 20 years. Since I started I have had many positive and negative experiences.
Digital creations are stereotyped as having lower monetary value than other traditional creations. As such, they are not properly evaluated and the concept, creative process, talent or the trajectory of the artist who created the pieces are often ignored.
The NFTs, and all the digital movements that we are currently experiencing, represent a great deal of advancement and breakthrough for digital works. The NFT ecosystem allows greater visibility for artists as they are committed to a virtual audience that is wider and more active every day.
The NFT ecosystem is here to stay and that in time it will establish a solid foundation upon which all artists, regardless of style, will have a proper place to monetize their art creations.
My advice is to work hard and focus on your goals. Learn, observe and be yourself. Throughout my life and not only in the field of art I have never ever looked at what others do. You have to bet on who you are, without losing your identity and if things don’t go well, change the way!”, she said.
2. Have a website
If you haven’t already a website, you should start creating one. Tools like Squarespace or Wix can help you build a quick website. They are easy to use and have tonnes of beautiful and presentable web templates available.
Having a website makes you look more credible. You can establish a brand for yourself that will set you apart from the rest of the competition in the NFT space. By looking more credible, marketplaces like Opensea will thank you as they are more likely to verify you.
With a website, you can create value for your art by letting people know what you have to offer, some history of yourself as an artist and your creative endeavours. You can even educate viewers about NFT, blockchain and the likes.
3. Create An Eye Catching Teaser
Consider putting this task next on your to-do list before you release your next NFT drop. The idea of a teaser is to let people know what your NFT project is about, prior to the release.
It’s a good way to whet the appetite of NFT collectors and enthusiasts as it arouses their interest, makes them stay tuned and not miss the date of your release.
The more creative and attention-grabbing your teaser is, the more people will wait for your drop after viewing your teaser.
4. Social Media
Promote your drop on Twitter-verse
If you already have a Twitter account and a decent following, you should start promoting your NFTs.
Twitter has become a well-received platform for many artists to exhibit their series of NFT art. Twitter also offers networking and community building opportunities as it allows sharing and retweeting the work of other artists.
There are loads of NFT artists and communities on Twitter who are more than happy to offer support. But be careful though. You may come across people claiming to be NFT collectors and claim to have big sums of money to spend on crypto art. They often don’t appear genuine. To be on the safe side, go for those who have previously bid on your work at auction.
Promote your drop on Instagram
Instagram is a powerful platform which you can use to build your online presence and promote NFTs though the posting of links is restricted only on your bio.
One way to catch more viewers’ attention to your NFT post is to post regularly and use of hashtags. Posting on a regular basis and the correct use of hashtags will attract viewership from interested people.
You are also indirectly creating demands for your NFTs from the community there. Like Twitter, they are most likely to share your post as well.
Start a thread on Reddit
Forum-based platform Reddit is also a helpful and resourceful channel for promoting NFTs. Contents are ranked based on voting and if your post gets many votes, it becomes visible to a lot of viewers there.
If you are considering promoting your NFTs there, find relevant subreddits to join. Then start familiarizing yourself with the platform by commenting on other people’s posts, especially the top submissions as they get seen by a larger user base. This will increase your chances of getting followers.
Once you have familiarize yourself with the platform, you can then start a Q & A thread or post contents about your NFT drops. Don’t forget to tell viewers about yourself. Be as engaging as you can. People from the community will follow you when they perceive you as someone who can genuinely offer value.
5. Use the correct hashtags
The twelve most used hashtags on Twitter and Instagram are:
#nft #nftart #nftartist #nfts #nftcollector #nftcommunity #cryptoart #cryptoartist #nftphotography #nftanimation #nftvideo #digitalart
Consider using these hashtags for your posts and profile descriptions.
6. Build a following or leverage on someone else’s
The benefits of building a following on social media can be enormous when it comes to promoting your NFTs. NFT marketplaces are mostly based on scarcity. Which means the larger the demand, the higher the price will go up for your artwork.
When you build a following or leverage on someone else’s, your followers will start to build value in what you do. The larger the following, the more demand you can potentially have for your artwork.
They will even be doing you a favourable service to promote you by sharing your posts to others in their network. Your posts will eventually be seen by a much larger audience that would most probably comprise of NFT collectors, art enthusiasts and crypto ventures.
7. Join Discord forums
There are various chat forums on Discord that you can join to communicate, share and showcase your NFTs. Some of the forums are private and require an invitation. Regardless of whether it’s a public or private forum you wish to join, just make sure not to spam the community forums. You may end up getting banned.
Be genuine and honest when participating in discussions. It also helps if you can do your best to demonstrate your expertise in the market and let people know what your NFT projects are about. This can build up anticipation and members in the community will remember you and your style.
Here’s a list of popular NFT Discord forums that are worth checking out.
8. Subscribe to NFT marketplace newsletters
NFT marketplaces and other crypto platforms would normally send out email newsletters several times per week to inform their subscribers about the latest releases, updates and hottest trends in the NFT world.
Collectors and NFT enthusiasts are among the subscribers who often seek out artworks posted in the newsletters. This is good news for you! You can showcase your NFTs to potential buyers by getting featured in their newsletters.
Seize the opportunity by subscribing to their newsletters and launch an outreach initiative. Reach out to the teams behind these NFT marketplaces to pitch your artworks and request a feature on their newsletters.
Just send them an email (contacts are usually available on their websites) and state why they should take a look at your NFTs. If you ask politely, they are most likely to feature your drop on their newsletters.
9. Get mentioned in media
To sell your NFTs, you need to do your best to promote your brand. Because let’s face it…people aren’t going to want to buy your wares if they aren’t actually sure what it is. So it will be a good idea to write an article especially about you and your NFT projects.
You can try to reach out to writers, bloggers or journalists especially from media companies to do a story on you. They normally have a larger audience and when your article gets published on their site, you are seen by the masses.
You can also write a blog post on Medium and tell people about your NFTs with all the details about your drop. It’s also a good way to get seen as Medium is also a very popular media platform.
However, if writing seems to be a tedious process for you but you still wish to have coverage in the media, then reach out to us. From having an ideal audience to writing blog posts, promoting and distributing your story, we’ve got you covered.
If you haven’t already know, collaborating with other NFT artists is a growing trend in the NFT world. Just like in the business or the music industry, entrepreneurs and music artists consistently make connections, support and collaborate with one another to promote and grow their brands.
When you make an effort to collaborate with other NFT artists, you are connecting and sharing each other’s work and passion. Your collaborators will also have their network of followers who would most probably come and check out your NFTs.
The stronger the team or collaboration, the better. Just recently, artist and writer Loopify just curated the work of 100 lesser-known artists and got their NFT art pieces sold for $89,000; seven times the price initially placed on Rarible.
11. Become a collector
NFTs run on blockchain technology which is a decentralized ecosystem. That means collectors and artists can trade directly without the barriers we normally see in the analog world.
When you become an NFT collector, you are supporting artists and enriching the creator economy. The enriched economy will also benefit you in many ways:
- You get to own a rare piece of digital asset and form a unique bond with the artist.
- Good way to build credibility – when you share your collected NFTs by other artists and tag them, they are most likely to share yours thus, helping you expand your audience and the number of other potential collectors.
- Some NFT projects also reward their buyers with attractive benefits like access to future events, additional free contents and even financial benefits. #TimePieces is one great example of an initiative that supports artists as well as collectors.
- This is a strategic step and a small contribution towards your future NFT release.
12. Last but not least; stay true to yourself
Art is being reinvented with NFTs because of its scarcity and verifiable ownership. Some artists whom I’ve talked to told me that the possibilities are endless when it comes to making profits with your NFTs.
The NFT ecosystem provides artists and designers a unique opportunity to focus on themselves and create projects they love. So take advantage of this opportunity to stay true to who you are and produce art with personality.
Your uniqueness is what you stand for. The more unique and verifiably scarce your art is, the bigger the chances of success.