In this day and age, it is incredibly important to have a well-designed ecommerce platform or website that can generate interest among the target audience.
During the past two years, there has been a significant increase in digital sales across the globe. According to a report, ecommerce sales are expected to reach around $5.2 trillion in 2022. Given the growth in this industry, there are many businesses that have shifted their operations online. This has also led to increased competition in the digital world.
To stand out among similar brands and attract more consumers, it is important to focus on website design. You need to provide a good user experience with an easy to navigate and interactive web page or ecommerce platform. In the end, that could help you generate a profit and build a loyal clientele as well. To make this easier for you, here are some must-have elements for your website design that can boost profits.
1. Visual Branding
If you think about it, this is one of the most important elements that you should focus on from the beginning. Most people are likely to visit the website to look for more information about the business or discover a brand. It is essential to include visual elements of the brand identity such as relevant colors, unique typography, and unique elements from brand logo graphic. This can help you create familiarity among the target audience and make it easier for people to recognize your brand symbol, products or services.
When working on your website design, pay attention to the visual hierarchy as well. Its important to highlight elements that tell people about the business from the first look. Try and incorporate your brand colors or pick a suitable scheme that represents the brand message and core values. Similarly, pick the right fonts for the headlines and content so that you can keep people interested for a longer time.
2. Hamburger Menu
It is another must-have element for your website design to profit. Such menus can simplify the navigation and direct users to the page they want to visit immediately. Even if you want to include a lot of information or add more landing pages, you can easily do so without cluttering the website. Hamburgers menus also make it easier for people to focus on header images, background videos or sliders that show what the brand has to offer.
You can be quite creative with the structure and allow people to browse through different product categories or access the blog instantly. A hamburger menu allows easy access to the different pages as well as give a sense of direction for the user to navigate around the website.
The Unsplash website is a good example of website that make good use of the hamburger menu since it has thousands of pages to take care of without letting the user bounce off the site and allow them to reach their search goals.
3. Engaging Visuals
Consumers today, tend to pay more attention to visuals than chunks of text. With appealing images on your website, you can easily stand out among the competitors and grab the attention of the target audience in a short time too. You can go with a large hero image that features a CTA or headline to give people an idea of the products or services. Many websites also opt for high quality visuals for headers so that visitors scroll down for more information.
To generate interest and convince visitors to make a purchase at the end, you need to have attractive and engaging visuals on the home page. It is also important to include high-quality product photos or a portfolio to help people take the right decision and return to the website later on as well.
This is especially true for e-commerce websites that feature products like clothing, gadgets, household items, etc. High quality visuals make it easier for quick purchase and convert readily. Amazon and Marks & Spencer are examples of web design using high-quality photos that are according to size, presentation, and layout so users are always sure where and what to see to buy their favorite items.
4. Reviews or Testimonials
This may seem quite obvious but it is a very important element that could boost profits through good web design. You may find it easier to convert more leads and establish credibility by including feedback from previous customers or clients. It is a good idea to include reviews or testimonials towards the end of the home page or to break off a section. Make sure that people browsing through the website can easily find the testimonials.
By highlighting feedback from customers, you can gain the trust of new ones and show how your business can solve real problems for real people just like your visitors. Moreover, testimonials are also good signs of trust for search engines which is important for SEO.
5. Responsive Layout
When it comes to creating a responsive website, the layout can make a huge difference on the results. In the end, you want to design a page that is mobile-friendly and can load quickly on smaller screens as well. Considering today websites are browsed on different devices of difference sizes like tablets, smartphones, laptops, and desktops, as well as different types of browsers like Windows, Safari, Opera, etc. it’s worth your investment to get responsive design right at the get go.
A minimalist and well-spaced layout can make this a lot easier and decrease loading speed too. You can add visuals or videos that convey important information about the brand and remove all the clutter that might result in lags or glitches.
To Sum Up
These are some of the must-have elements for your website design to profit. You can keep a few in mind when creating your ecommerce platform or business page. If you choose to collaborate with a professional, make sure that you are aware of these factors so you can give feedback accordingly.