Almost every business owner prefers to go digital with their brand. While this is most ideal method in terms of promoting a product or service, print media is still relevant. While the digital media is overcrowded with heavy contents and ads, print media still makes a huge impact in terms of marketing and promoting a brand or a product.
Marketing collateral like business cards, brochures, posters, T-shirts, and even product packaging give a tangible appeal to a brand, especially if they are designed in the most compelling manner like in the examples below. You’d think twice about discarding them.
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Submitted by Jeel Alegrés
Orange Brutus is one of the staple fast food restaurants in Cebu, Philippines. The modern, minimal iteration is directed to retain the positive response of the their target demographic to their tagline, “the brute you like”. The color palettes are preserved to maintain the humbling four decades of serving the taste of all their loyal customers or “Parokyanos”. The design composition also implies a system of cropping visual elements to emphasize that the brand’s core foundation and mission can be recognized at all facets of their communications.
Submitted by Agathe Gombaud
Worth the trip
Master’s dissertation with Lou Legras, Nollaig Dipode and Fanny Guilhen. At the time when holiday-makers flock to touristic hotspots, when the natural spaces becomes tourist attractions and when the start of holiday season creates more trafic jams than adventure… We must revive the spirit of the original travel and live the holiday journey to the full.
This book was created during our higher master diploma at Ecole Estienne in Paris. During one year we worked in team building a communication project on how to re-enchant the holiday journey and reconsider our touristic practices. You can have a look on the campaign and the product we created besides this book on our respective websites. And discover more of our work 🙂
Agathe Gombaud: https://www.behance.net/agathegombaud
Lou Legras: https://www.behance.net/legraslou
Nollaig Dipode: https://www.behance.net/nollaigd
Fanny Guilhen: https://www.behance.net/fannyguilhen
Submitted by Lika & Annushka
Submitted by George T.
ThunDrake is a low calorie, sugar-free, energy drink. The brand currently has 3 different flavors – Ice Blast, Fire Blast, and Black Fire. Each flavor has a different amount of caffeine. The company is targeting mostly athletics, helping them perform better workouts. The logo is custom made typeface for the name ThunDrake with hidden lightning in the negative space. The labels are combination of minimalistic look and fresh gradient colors.
Submitted by Mykola Romanov
The project was done with original stickers for five gold packs. The coffee beans was roasting in fire – design idea. But after that, I decided to make banner ads for each pack. Just bonus for client. And you know, my work was appreciated and featured in Behance Best Packaging. So If you have an idea, don’t hold it, bring it to life.
Submitted by Leah Nelson
My candle packaging range is called elemento. The four dots in the logo and the images represent the four elements: Air, Earth, Water and Fire. Air is represented by a cloud (indicating weather), Earth is a dandelion (plants and flowers), Water is represented by a starfish (creatures) and Fire a volcano (landscapes). The dots are used to suggest air molecules that carry the smell.