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Submitted by Justin Morgan
‘You Okay Doc?‘ (YOD) is a UK-based charity founded by doctors, psychotherapists and business professionals to help give every doctor access to a named psychotherapist along with access to podcasts, blogs and virtual seminars. They aim to create a revolution in helping and making a positive impact on the mental health of doctors.
My design of the logo and Instagram ‘mission statement’ posts aims to reflect the fragmented and anxious state-of-mind felt by doctors under extreme pressure. YOD released one post per week via Instagram for 9 weeks in order to begin to raise their profile. Each title post is followed by a slide of further information and bullet-pointed summary.
I also created the identities for YOD’s subsidiary brands The Huddle, The Team and YOD in 24.