Many artists turn to Instagram the most to publish and share their artworks with the world and the art community on this ever popular social media platform. Instagram is also an artist’s preferred marketing tool when it comes to promoting their art in front of a massive audience of potential buyers.
I’ve been helping many creatives share their work on social media and have been asked this common question: How can I grow my following and promote my art to buyers, art collectors and curators on Instagram?
In this article, I share the five best Instagram marketing strategies for artists and best practices to implement almost right away.
1. Be more connected with your audience through your post
To gain audience and followers on Instagram, sharing and promoting your own art isn’t enough. The whole point of social media is to build connection with other people in your community. So consider becoming a more connected artist as well. There are a few details you can consider when posting on Instagram.
- Show your artwork in progress
- Videos of your artworks – how would you recommend hanging your piece for maximum impact?
- Photos of your exhibitions or local exhibitions you’re interested in
- Artworks by your favorite artists
- Ask for feedback
2. Hashtags are still important
Adding relevant hashtags is key to help you get found on Instagram. Hashtags will also help you grow organic followers on the platform. Check out the type of hashtags artists like Julia S. Powell and Cande Aguilar are using to promote their work.
View this post on Instagram
View this post on Instagram
3. The gift of giveaways
Giveaways can be a great way to find new followers especially those who love your art. But don’t get me wrong. I’m not telling you to give away the masterpiece you’ve been working on for the past six months. Instead, consider leveraging on a couple of small art prints, holiday e-cards for example. These giveaways could help you generate fans among your Instagram followers and put your batch of new products or artwork in front of more people.
4. Don’t take yourself too seriously
While it is important to establish your credibility and portfolio as an artist, try not to take yourself too seriously on social media. It’s okay to share a little bit more about yourself professionally and non-professionally. Things like where and how you’re making work (I once came across an artist who shared photos and videos of himself making art in a motel bathroom and dreams of having his own studio), finding balance in your work and family life, parenting, etc. You’d be surprise how many people will come to appreciate your honesty.
Instagram was made for community-building and the art community is one of the most active and supportive ones. And what better way to get your art found by more people than with the help of popular accounts.
Search for these popular accounts that have the tendency to share art like yours. Reach out and collaborate with them. Make your posts look more inviting and tag them. These people have the audience and could give you the exposure you want. It’s also a great way to create awesome connections.
These are some of my suggestions that are practically easy and fast to implement. Feel free to also come up with your own creative ways to promote yourself on Instagram. The possibilities for growth is endless. Share your art and inspire the world with your talents.
If you have tried and tested any of the above strategies, do share with us your thoughts and what you’ve learned about my Instagram marketing strategies.