Do you know what IT trends rule today? Even if the answer is yes, nobody knows how long these trends will last. Today technology companies strive to satisfy the demands of their customers and provide them with something unusual. Huge electronic devices become smaller and turn into handheld gadgets that help users deal with a bunch of daily issues like smart home control, car control, etc.
That is why companies always need to analyze user behavior and know what users need and what they lack. It helps them find the most appropriate solutions for customers and make the customer experience better. Let’s delve into the importance of user behavior analysis more deeply.
Why Is User Behavior Analysis Is A Must?
If you want to target specific users with your mobile app, you need to know everything about your target audience. You build an app for them, not for you. So it is crucial to make sure that users will have no challenges and troubles during the acquaintance with your software.
The analysis of user behavior makes it possible for you to create a proper UX design that will be intuitive and clear-cut. Thus, users get everything they need and precisely what they expect. Satisfied users lead to a successful business.
What metrics should you pay attention to?
Here are key metrics you need to consider when it is time to track mobile app user behavior. Here are some below:
- Sessions recordings. You see the app just as your users see it. All information about how long users spend their time using your app, when they quit, and any other relevant information.
- User journeys. This metric helps you build the best UX. You can monitor the total user journey from the start. If users turn back to previous screens often, it means there are some confusions, and you can start fixing it immediately.
- Bounce rate. The metric identifies how often users abandon an app and quit it. The lower the bounce rate is, the better it is for you. You should always monitor it and respond to a problem area that may lead to bounce rate growth.
- App speed. When the app loads slowly, users will likely abandon it. This metric is essential, and it will help you monitor the performance of your app.
- Crashes. Bad things happen, you know. And mobile apps are not the exception. Some bugs lead to crashes and errors in the system that lead to customer failures and, consequently, customer disappointment. So make sure everything works properly.
OIt is not a full list of existing metrics, but they are the most crucial ones. It is worth noting that the proper functionality of your app depends on the skills and experience of the software development team.
Ok, so what about user behavior? If you want to have loyal customers and deliver them hi-tech solutions, you need to keep up with up-to-date UI/UX trends for mobile apps. Let’s figure out what the latest trends in UX and UI run this show.
User Interface Design Trends In 2020
User interface design is what you see first when you open a mobile app. And its quality has a high impact on the user’s perception. What are user interface trends topical in 2020? Check them below:
Microinteractions
Microinteractions are small elements of functionality. Every well-known app has its microinteractions like emojis, message reactions, dropdown menu, etc. In fact, they are usually apparent parts of any app, so users don’t take them into account.
Microinteractions are essential since they help users navigate through the app easily. In 2020, this trend will remain in force since new devices are created, and innovative microinteractions in apps will be built.
Neumorphism
Neumorphism is a skeuomorphism, but it was given a second wind. Skeuomorphism in UI design is to create objects in a realistic style that looks as you can touch right now.
Neumorphism takes a whole new level of skeuomorphism when each detail is represented in a precise and eye-catching design. This trend has appeared recently, and it is a promising innovation of UI design in 2020.
Dark mode
The next trend is dark mode. What’s special about it? Well, such brands like Apple and Instagram actively promote dark themes in their products. The matter is that dark mode makes an app have a present-day look, it contributes to highlighting of other design elements, and it doesn’t irritate eyes in a low-light environment.
Unconventional color combinations
The combination of colors that didn’t mix well before is turning into a new trend. Amazingly, unusual mixtures capture the users’ attention, and they like new combinations. If you’re planning to create a mobile app with a limited number of features (when it is an MVP, for example), the combination of various colors may trigger users to remember your app.
So 2020 is the year of experiments and innovations in design. Restrictions are only in your mind.
Typography goes beyond the standard approaches
Another proof of experiments that take place this year. What was in fashion long ago will be in fashion again. Bold typography was used in advertising about ten years ago, and today this trend starts gaining momentum again. As minimalistic mobile apps become popular, bold and oversized fonts help attract users.
Besides, the overlapping of text is also a trendy style in UI design. Many websites and mobile apps tend to use text overlapping to deliver as much information as possible. Experience shows that it works.
UX Design Trends In 2020
“If you think good design is expensive, you should look at the cost of bad design.” This is a quote by Ralf Speth, CEO of Jaguar Land Rover. Indeed, the cost of bad design may be much higher if you don’t think about a well-thought-out user experience. So you need to know everything about user experience trends today.
Speed matters
This trend has no particular name, but it implies that UX design should meet such a specific criterion like loading speed. Remember that 5G is starting to roll out, so mobile apps should respond to new changes and be adaptable. When the app is loading slowly, its UX is considered to be a bad UX. So keep it in mind (moreover, App speed was already mentioned above as a critical metric).
Device synchronization
It wouldn’t hurt you to remind that mobile app users may not limit themselves to one mobile device. If your app is created for smartphones, tablets, and smartwatches, make sure that synchronization will be seamless and uninterrupted. When users switch from one device to another, they shouldn’t have any trouble with app navigation.
VUI and AI
VUI stands for Voice User Interface, but you shouldn’t be misled with the “user interface” term in the list of current UX trends. VUI and artificial intelligence combination is actively used for voice control while driving a car or when hands are full. Voice control makes smooth UX and simplifies the process of user onboarding. So when you add AI and voice control, you make a mobile app competitive.
AR and VR
Latest UX design trends cannot ignore augmented and virtual reality. AR in UX was a strong trend in the last years, and so it remains today. Many companies invest tons of time and money in the development of AR-based apps. Google and Apple upgrade their AR toolkits for creating iOS and Android apps with augmented reality.
As for virtual reality, the gaming industry doesn’t stand still. Although VR apps cannot provide users with full immersion without appropriate devices like VR glasses or headsets, this niche is continuously evolving. And user experience design trends should include VR and AR because they are the future.
UX writing and microcopy
User engagement is the first thing you should remember about when building a UX. Today users want to feel the part of the brand, and they want to be rewarded for being loyal users.
How can you do it? Make a text content on your website more informal. Talk to your customers as if you are close friends and use some humor but don’t cross the line. If you analyze your target audience, you will know how to communicate with it.
Another trend is the microcopy. It gives your mobile app a unique tone and helps you build better relationships with your clients. For example, when people enter your app, it may greet them with a “Hey, friend” banner, and so on. Make your app UX design human-centered.
Data visualization and 3D animations
People are bored to see static images. Dynamic live data visualization makes your mobile app look exceptional and eye-catching. Besides, users will likely get acquainted with the information when they see dynamic data visualization. 3D animations are actively used for building such visualizations, so you need to hire a motion designer who will assist in making amazing animated illustrations.
Final Thoughts
That is what UI/UX design trends 2020 rule. As you can see, app user behavior and design trends are closely linked. You need to monitor user behavior constantly and provide them with a high-quality service if you don’t want to lag behind.
Meanwhile, it is rather difficult to consider each nuance in software development, especially if you don’t have technical skills. So you need to contact experienced software development and design team. If you hire a reliable company, your app will adhere to the current design trends and be competitive on the market.
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