Almost every business owner prefers to go digital with their brand collaterals. While this is most ideal method in terms of promoting a product or service, print media is still relevant. While the digital media is overcrowded with heavy contents and ads, print media still makes a huge impact in terms of marketing and promoting a brand or a product.
Marketing collaterals like business cards, brochures, posters, T-shirts, and even product packaging give a tangible appeal to a brand, especially if they are designed in the most compelling manner like in the examples below. You’d think twice about discarding them.
CACAO 70, Brand Identity by Janie Chartier, Véronique Lafortune, Cecile Godin and Frederique Gravier
Wayward Arts – 3 Stories to Forget by Agency lg2, Elise Cropsal, joelle Choquette and Vickie Rousseau